Sky Cinema Summer

Sky Cinema Summer is always a big campaign. This year is no different and the creative team @ Sky Creative liked hot air balloon representations of the biggest movies at that time. I came in to plan and Direct the idea. It was an equal mix of live-action studio-based shooting and 3D rendering, compositing and animation of the balloons. The final tweak came in the overall Mastergrading of the content to really mesh the live action and rendering together.